The Rise of Decentralized Social Media and What It Means for Content Creators
For most of the past two decades, a small number of centralized platforms have dominated the social media landscape. Companies like Facebook, Instagram, X (formerly Twitter), and TikTok built massive ecosystems that attracted billions of users, but they did so under a model where the platform holds ultimate control over content, data, and revenue distribution. Creators who poured time and energy into building audiences on these platforms often found themselves at the mercy of opaque algorithms, sudden policy changes, and revenue-sharing structures that heavily favored the platform itself.
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