Why Profitable Businesses Still Run Out of Cash
It sounds logical. If more money is coming in than going out, the business should be fine. Right?
Not always.
Many businesses appear profitable on paper, but when wages are due, taxes are due, or suppliers need to be paid, they still face pressure. Some even experience rapid growth, expand their clientele, boost sales, and yet find themselves in a financial pinch that seems wholly out of proportion to their seeming success.
